American Airlines takes on WOW and Icelandair with new flight to Reykjavik

By: Theo Nichols

November 17, 2017

American Airlines 757-200, Credit: Wikimedia

American Airlines has announced the launch of a new flight from Dallas/Fort Worth to Reykjavik, Iceland. The flight, which runs seasonally from June 7th through October 27th, will be operated on a Boeing 757-200 configured with 16 lie-flat business class seats and 160 economy seats.

American Airlines is the latest U.S. airline to launch a flight to Reykjavik in an attempt to counter the rapid expansion of Icelandic low cost carrier WOW Air and Icelandair in the United States. United Airlines recently launched a flight from Newark to Reykjavik while Delta Air Linwa has been flying to Reykjavik from New York JFK since 2011.

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WOW Air and Icelandair have capitalized on Iceland’s advantageous location to offer cheap connecting flights for as low as $99 from the U.S. to various destinations in Europe. A recent tourism boom in Iceland has also boosted the two carriers. Icelandic ultra low cost carrier WOW Air has been especially aggressive in its U.S. expansion. WOW Air, which commenced operations in 2012, now serves 13 destinations in the United States alone, including Cleveland and Los Angeles.

American will join both WOW Air and Icelandair in serving Reykjavik from Dallas Fort Worth setting the stage for fierce competition and more cheap flights for consumers.

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